By Sammy Burt, Marketing Director, Rally Agency

Very few people who made ground-breaking systemic or behavioural change did it alone, and we wouldn’t expect them to.

When Roger Banister broke the 4 minute mile he challenged and changed what we believed the human body was capable of – his new record was set at 3:59.4. However, Roger didn’t do this alone. He trained regularly with his friends and pacers. They had a coach and there was a strategy to follow, all elements were meticulously planned with him by his incredible team – who was even pacing him on the day. Roger recollects the moment the race master read from his stopwatch…

“…a new Track Record, British Native Record, British All-Comers Record, European Record, Commonwealth Record and World Record… Three minutes…” The rest was lost in the roar of excitement. I grabbed Brasher and Chataway and together we scampered round the track in a burst of happiness. We had done it, the three of us!”

Have you ever heard of Marcel Grossmann and Michele Besso? No? Neither had we, but these two men were huge contributors to Einstein’s theory of relativity – they helped to change the way we see the universe and yet most of us won’t remember their names in a few short minutes.

Perhaps more widely known is Sherpa Tenzing who ensured Sir Edmund Hillary reached the top of the world:

“I’ve always hated the danger part of climbing, and it’s great to come down again because it’s safe … But there is something about building up a comradeship — that I still believe is the greatest of all feats — and sharing in the dangers with your company of peers.”

There’s no way that Serena Williams would have become World Champion if she just got up every morning and quietly went off to the court for her days ‘work’ – she has a team! A team that understands her natural skills and uses their expertise and experience to optimise her, hone her and lift her up to the pinnacle of her possible performance.

When your company, brand or team want to achieve something awesome (we’ll let you define what awesome is by the way) don’t try and do it alone. Surround yourself with experts, experience, natural skill and point everyone at that same ‘awesome’, that same vision – your 3:59.4.

Then together, challenge your world.

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great ones make you feel that you, too, can become great.”Mark Twain