Expertise - GO!
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As a further extension of our services in this area, GO! are proud to be able to offer - Expertise

Expertise is a dedicated consultancy service to agencies and brands via a roster of highly qualified and trusted independent experts in their field, to help achieve the ambition for growth and efficiency in agency partnerships.

The solutions provided through this bespoke consultancy, are formed by the experience & proven capabilities the consultants have in developing effective agency propositions, operating models & agency pitches from both sides of the fence. The roster is home to some of the UK’s most experienced leaders in their field, with proven credentials in role combined with an ability to create lasting positive change and impact for both agencies and brands.

For in-house teams, our independent experts can be called upon to provide resource, insight and project management to maximize your agency review or search and selection process.

Experts can be used as an on demand resource, to provide support and guidance to internal teams and act as an independent assessor of agency pitch processes or service reviews. Brands can engage with Experts confident in their background in agency assessment and total independence from conflict of interests.

Expertise for Brands Agency Review & Selection

Pitch Management & Independent Agency Assessment

Effective Agency SLA’s and Contracts

Existing Supplier Reviews

Budget Review and Financial Planning

In-house v Outsource – Skills Gaps Analysis

For agencies, our experts are available to provide insight and guidance on specific areas relevant to new business, the positioning of the agency, the effectiveness of the operational model or the complete build of a bespoke new business strategy.

The consultancy available is purposely structured and delivered around prioritisation and action which results in the springboard for effective and lasting impact. Our track record and that of our independent specialists, ensures that the structures and strategies advised will become the cornerstone of effective and profitable growth.

As external specialists, consultants immerse themselves into agency, the reports and solutions provide assessment, communication and clarity on how the agency can consistently attract and develop new business relationships.

The outcomes are the capture of the key opportunities presented to the agency, the key internal and external priorities alongside how the agency can differentiate itself and maximise the commercial opportunity existing and new clients represent.

Expertise for Agencies New Business

Understanding your customer & the sales journey

Agency Positioning, Perceived Value & Market Opportunity

Client Target Priortisation & Brief Pre-Qualification Process

Cultivating A New Business Culture and maximising team skills

Account maximisation & Commercial planning

Proposal writing & pitching

B2B Marketing for New Business Generation

Effective Pricing and Profitability Modelling

Expertise for Agencies Operational Effectiveness

Leadership Development & Coaching

Effective Organisational Structures and Role/Reporting Review

Growth Modelling & Financial Forecasting

Defining & Building a leading Vision and Culture

Maximizing Profit and Service Offerings

Best Practice Account Development

Personnel – Employee Training & Development Processes

Maximising Partner & Supplier Relationships

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