THE BRAND'S JOURNEY
Key internal stakeholders and budget holders meet with GO! Brand Relationship Managers to discuss their challenges, ambitions, existing partnerships and potential gaps under NDA.
GO! works with the brands in-house team to help formulate a clear and detailed brief for live agency requirements – free of charge.
GO! present the brief internally and uses bespoke pre-qualification criteria to determine the agency/agencies that are the perfect fit for the brand and brief requirement.
GO! requests permission to brief the relevant agency/agencies on the brief and then works to the pre-agreed timescales and criteria to get to the stage of endorsing the recommended shortlist. The brand team are presented with a full assessment and breakdown of how and why that agency fulfils the specific requirements.
GO! Brand Relationship Managers work with the internal team on all areas of administration regarding the presentation and proposal process. The brand leaders remain in complete control of the selection, appointment and contractual engagement of the agency.
GO! Agency Partnerships Managers work with the senior leadership team of the agency to build a clear distinction of their proposition, the type of brands they look to service and the key skills they excel in.
GO! provide monthly updates and reports on the agencies progress, building a continual line of communication on developments and progression from both sides.
GO! Network agencies are presented internally with regards to their potential suitability for the live brief. Best in class processes and technology ensure that no gaps are left.
Shortlisted agencies are presented with the detailed briefing document and supported documentation under NDA. A detailed briefing call within 24hrs ensures each agency is fully informed to enable them to make the decision on their best credentials for the brief and to confirm their interest in being endorsed
Following endorsement, GO! works to fulfil the expectation of the process and timescales the brand is running. The agency remain in control of all presentation and proposal materials. When successfully appointed, the agency manages all contractual discussions directly with the end client.
Key internal stakeholders and budget holders meet with GO! Brand Relationship Managers to discuss their challenges, ambitions, existing partnerships and potential gaps under NDA.
GO! Agency Partnerships Managers work with the senior leadership team of the agency to build a clear distinction of their proposition, the type of brands they look to service and the key skills they excel in.
GO! works with the brands in-house team to help formulate a clear and detailed brief for live agency requirements – free of charge.
GO! provide monthly updates and reports on the agencies progress, building a continual line of communication on developments and progression from both sides.
GO! present the brief internally and uses bespoke pre-qualification criteria to determine the agency/agencies that are the perfect fit for the brand and brief requirement.
GO! Network agencies are presented internally with regards to their potential suitability for the live brief. Best in class processes and technology ensure that no gaps are left.
GO! requests permission to brief the relevant agency/agencies on the brief and then works to the pre-agreed timescales and criteria to get to the stage of endorsing the recommended shortlist. The brand team are presented with a full assessment and breakdown of how and why that agency fulfils the specific requirements.
Shortlisted agencies are presented with the detailed briefing document and supported documentation under NDA. A detailed briefing call within 24hrs ensures each agency is fully informed to enable them to make the decision on their best credentials for the brief and to confirm their interest in being endorsed
GO! Brand Relationship Managers work with the internal team on all areas of administration regarding the presentation and proposal process. The brand leaders remain in complete control of the selection, appointment and contractual engagement of the agency.
Following endorsement, GO! works to fulfil the expectation of the process and timescales the brand is running. The agency remain in control of all presentation and proposal materials. When successfully appointed, the agency manages all contractual discussions directly with the end client.
GO! were key in developing the connection with TCO, mainly because of their fundamental understanding of what is right for our brand and the broad awareness of who is doing what in the industry. The collaboration with TCO has been a huge success.
Rhodri Evans European Brand Engagement Manager
GO! were instrumental in securing a major European campaign for TCO with Levi’s which, is a brand that is the perfect match for us as an agency and media owner. I can highly recommend the team at GO! And do so regularly.
Simon Baker MD - TCO London
GO! have access to a broad range of agencies and acted with complete impartiality throughout.
A mini-competition made up of multiple chemistry meetings helped make the choice and give us great confidence in appointing Delineo.
Piers French Director of Marketing
Very good, detailed scoping of projects show the GO! team understand how to explore a businesses requirements and share them in very good handover documents. You go into meetings with a clear understanding of the business and the people you are meeting.
Sam Rowlands Strategy Director
The GO! model was a new concept for me but the process was effortless and by introducing us to Lime they found an agency that was perfect for this brief and most importantly had the right experience and scale fit for our brand.
Joanna Pons Marketing Director
Working with GO! felt very organic as they quickly understood our offering and sweet spot. The brief they presented to us for Match.com was very well qualified and we were extremely well prepared for our chemistry meeting with their marketing team.
Tim Hook Head of Brand Partnerships
The GO! team are exceptionally well-connected, so their appreciation of best-in-class work being delivered right now by agencies for their clients is second to none.
Neil Weselby Head of Marketing & Ecommerce
Working with GO! has been fantastic. The introduction of these clients was handled extremely professionally from start to finish, with detailed briefs and ongoing communication supporting the onboarding..
Karl Hodgson Commercial Director
For starters, if GO! recommend an agency you know they’re going to be decent. After that, it’s a matter of identifying a good cultural fit and making sure the partner has a passion for the tech industry. Delineo ticked all of those boxes and more.
Katie McLean Brand & Marketing Director, Cloud Technology Solutions
We went into the process understanding what the client needs and the client entering the process understanding why we as the agency are right for them. GO! communicate our point of difference through their recommendation and we did the rest.
Sam Rowlands Strategy Director
GO! understood the requirements defined, alongside the challenges raised during conversations and from there, suitable agencies were introduced to Betfred. We’ve been extremely impressed with Tone.
Joe Hill Digital Marketing Manager
GO! were integral in us winning the Betfred work. Their existing contacts within the organisation got us an opportunity to present to the client that we would otherwise not have had.
David Redmond Director, Tone
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