Pitch Win: Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment

National veterans’ charity Royal British Legion Industries (RBLI) have recently confirmed their first official Media and Creative agency appointment in the form of GO! Network Members, Story Group.

The successful agency, who initially pitched in two separate processes through The GO! Network for the requirements, will now be working with the charity to support their individual giving programme on both media buying and creative campaigns.

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The Pitch

Marcus Jones, Head of Marketing & Brand at RBLI, shared “The agencies selected to pitch to us were clearly all chosen with good reason and the quality was high. However, the connection we immediately had with Story Group was clear, and they understood our challenges very quickly. Their enthusiasm for what we do and the rapport they visibly had within their own team was notable too.”

On the reason for running both initial pitches through The GO! Network, Director of Fundraising & Marketing Louise Gibson said, “GO! introduced us to agencies we weren't aware of. Having run the process to select agencies before, the idea of someone doing the legwork for us was a huge draw.”

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The Appointment

Initially running two pitches in parallel, Story Group’s participation in both ultimately led to a blended appointment. 

As Louise shared, “The calibre of the agencies far exceeded my expectations. Meeting them was such a good experience for us, and I was impressed by the effort they invested in their presentations. For Story, it was a combination of their enthusiasm, their reflections on the challenges we face and the solutions they offered.”

On the win, Dan Burman, CEO of the agency, shared excitement about the new partnership.

“We’re really excited to be working with such a fabulous charity brand. RBLI does some amazing work and we’re thrilled to be able to support their growth plans. We can’t wait to get started”.

On the GO! process, Dan said that “GO! provided an exceptional briefing process, with clear communications throughout, and the right insights when needed, in a way that allowed us to focus on building a fantastic connection with the RBLI team.”

The teams will be working together effective immediately, with initial projects underway through to 2024.

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