Playback: Leadership Panel - Maximising your Marketing Budget with In-house and External Support

The challenge many marketers are facing this year is not so much in ‘getting it right’ when it comes to their strategy, but rather in squeezing the most value out of the resource and investment they’re using.

In this session, we’re bringing together a panel of senior brand leaders to share the options available for support on key areas of your strategy, including best practise advice on getting the very best from your external marketing resource and budget.

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During this 1-hour workshop playback, you'll learn:

📊 How to frame your resource, goals and future planning for growth.

‍🎯 Opportunities for building a marketing function that suits your needs.

🔎 How to assess and evaluate your marketing support.

🚀 Strategies for ensuring your marketing ecosystem is future-proofed.

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Our speakers:

• Mathew Court, Senior SEO Manager at Auto Trader UK

• Lee Grunnell, Chief Marketing Officer at Womble Bond Dickinson

• Ben Rhodes, Brand Director of Phoenix Group

• Liz Bleakley, Head of PR & Comms at St Pierre Groupe

• Dominic Wren, Head of Brand Partnerships at GO! (moderator)

• Darren Harsley, Brand Partnerships Manager at GO! (moderator)