Putting the Creativity back into your Creative - Investing in your Brand Strategy

Creative campaigns can help brands cut through the noise and connect with their intended audience on an emotional level, leading to an increase in awareness and brand loyalty - but when is the right time to inject creativity back into your brand?

In this virtual session, our experts discuss the self-imposed limits on when and where to invest in creative outputs across different elements of your brand strategy, along with practical guidance for putting creativity front and centre of your marketing activation.

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On the agenda:

• What makes a creative campaign ‘creative’? – Framing where creativity and ‘creative’ sits within a typical brand strategy, and why

• The challenge – Why so many teams struggle to invest in creativity as part of their wider multichannel strategy, and the issues this can cause

• Investing in creative – The overlooked opportunities to leverage creativity and guidance for reinvigorating your brand strategy with a focus on creative activation

• Putting creativity into practise – Practical advice for getting more from your creative, getting internal buy-in, demonstrating success, and next steps

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Our speakers:

• Grace Bilney, Creative Strategist, Redhouse Brand

• Immy Ewbank, Digital Strategist, Visualsoft

• Laura Weldon, Founder and Creative Director, StudioLWD

• Nick Emmel, Chief Strategy Officer and Co-Founder, Mr.President

• Simon Long, Global Executive Creative Director, IMA-HOME

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