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Marketing+
Thu
02
May 2024
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.
In a month that begins with a day of practical jokes and is recognised for its beautiful spring weather (warmer yet unpredictable that is), we set out to collate the most impactful Creative, Digital, and OOH advertising campaigns released in April 2024.
From a spectacular 3D OOH campaign marking the reborn of Alton Tower’s flagship ride, to Frontline19’s shocking ad revealing the urgent mental health crisis gripping NHS professionals, to a ‘wonky billboard’ that left local council looking decidedly lop-sided - here’s our list of 8 of the best campaigns this month.
January to March - Campaigns #1 - 25
April - Campaigns #26 - 33
Take a look at our calendar of free virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders
Brand: Alton Tower Resort
Category: Amusement
Agency: TBWA/MCR
Medium: OOH, DOOH
Alton Towers unveils spectacular 3D OOH to celebrate the grand re-opening of its Nemesis attraction after 18 months of closure.
Named Nemesis Reborn, people living within two hours of the resort will be greeted with a series of out-of-home executions, devised by creative agency TBWA/MCR in partnership with DOOH.com, Wavemaker and Group M OOH.
The 3D campaign will run across digital large and small format screens in shopping centres, cinemas, motorway service areas, and roadside locations.
Brand: Capital One UK
Category: Financial Services
Agency: Rise at Seven + Kinetic
Medium: OOH
Capital One UK unveils transparent billboards to highlight a lack of clarity around APR repricing.
Created by Rise at Seven and Built by Kinetic, the financial services brand’s billboard was erected at London’s Victoria Station last week – in response to research revealing that over 1 in 10 adults (11%) have applied for a credit card and then ended up with a higher interest rate.
In a bid to raise awareness and showcase its ‘Real Rates’ promise, Capital One UK launched the ‘Credit Made Clearer’ campaign to ensure that anyone looking to take out a credit card in the future is aware of the potential increased cost of borrowing.
DOWNLOAD: Our 2024 Industry Pulse Check Report on the trends, challenges, and opportunities to shape your strategy this year.
Brand: Frontline19
Category: Charity
Agency: Adam&EveDDB
Medium: TV, Social, OOH
Healthcare worker charity Frontline19 sheds light on the urgent mental health crisis gripping UK health professionals in shocking new ad, revealing 25% of NHS staff have considered suicide.
Developed by creative agency Adam&EveDDB, the work showcases how NHS staff are now more likely to be in greater distress than their own patients due to the unrelenting pressures of sector in recent years.
Spearheaded by a dramatic two-minute film, the campaign will run across TV, cinema, social, press and out-of-home in a bid to drive donations to Frontline19’s counselling services.
Brand: Magnum
Category: FMCG
Agency: MullenLowe
Medium: DOOH
Magnum launches UK’s largest 3D OOH campaign across 324 sites in celebration of its new flavour innovations – Euphoria and Chill.
The billboard can be found in iconic locations across the nation, including London’s Piccadilly Lights, Birmingham’s New Street, Manchester’s Printworks, and Liverpool’s Media Wall.
Created by MullenLowe, the DOOH aims to provoke broadcast reach and builds on the success of Magnum’s ‘The Pleasure Express’ campaign, offering audiences an engaging blend of digital and physical worlds.
Read: In-house, Agency, or Freelance – Getting the Best from your Marketing Budget
Brand: Pancreatic Cancer UK
Category: Charity
Agency: GOOD
Medium: OOH
Pancreatic Cancer UK shares new ‘more than hope’ brand identity, to garner more awareness of the disease as well as funding and support for its work.
Produced in collaboration with purpose-driven agency GOOD, the brand idea feeds into the organisation’s goal of improving survival rates for the disease. Currently, five-year survival rates are under 7%.
The new design approach draws on the publishing world, to create a distinctive font and move away from the unrecognisable CUK symbol. The new look instead places emphasis on a rounded serif pancreatic wordmark, with an oval P symbol.
Brand: Rubicon
Category: FMCG
Agency: IMA-HOME
Medium: TV, VOD, Social
Soft drink brand Rubicon is ‘releasing the sunshine’ in vibrant new ad, devised by creative agency IMA-HOME.
The integrated campaign that communicates the carefree joy of sipping on the fruity beverage can bring, centres around a vibrant TV spot that sees a young man’s world turned upside-down (for the better) as he enjoys a fresh Rubicon.
With media planning and buying handled by the7Stars, the creative will run through to 13 June across TV, video-on-demand, social media via YouTube, TikTok, Snap and Meta as well as out-of-home.
View our workshop playback: Driving Conversions with your Social Media Strategy
Brand: Tropicana
Category: FMCG
Medium: TV, OOH, Social
Tropicana has launched a new £3.5 million campaign to mark its new ‘It’s that juice” platform’, spotlighting its iconic orange branding.
The ‘Not all oranges are the same’ campaign features special build sites, buses, social, PR and shopper, showing consumers that not all juices are the same.
The campaign centres the orange with a straw as its hero asset and is also accompanied by a 10-second TV spot which reinforces the same messaging about being fresh from the fruit.
“The launch of this campaign marks another exciting moment for the brand, helping us express our confidence as category market leaders,” said Tropicana Brands Group Marketing Director, Elizabeth Ashdown.
Brand: Waitrose
Category: Supermarket
Agency: Saatchi & Saatchi
Medium: OOH (special build)
Waitrose ‘wonky billboard’ marketing stunt pays off as council misses angle.
The ad itself – created by Saatchi & Saatchi – showed an arrow pointing downwards, surrounded by produce, with the tilted angle giving the appearance of the lower-priced food tumbling to the bottom of the image.
The marketing stunt has left a London council looking decidedly lop-sided after it fenced off one of its own advertising billboards amid fears that it could be a risk to public safety.
Waitrose was quick to make the most of the opportunity for extra publicity, as it responded to the move on X (formerly known as Twitter). The supermarket tagged the council in its post, which read: “Thanks for the swift action but while our prices are falling rapidly, our billboard certainly isn’t! #noneedforbollards.”
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