The Future is Now: Optimizely's Role in Headless

The ongoing investment that the business has made in their platform ecosystem is now clearly reflected in the fact that they have now firmly cemented their position as 2023 - 2024 Leaders in the Gartner Magic Quadrant and Forrester Wave for DXPs. This is a significant achievement considering the fierce competition out there.

So what makes 2024 such a big year for Optimizely?

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Introducing Optimizely SaaS Core

Headless content management has become a hot topic within the technology industry, providing businesses flexibility and freedom of choice to compose a solution that aligns with their business and customer needs.

‍Optimizely SaaS Core is the new fully-managed headless version of the Optimizely Content Management System.

Gone is the time-consuming need to maintain patch levels and upgrade paths, now they offer a SaaS product that is always up-to-date, with an API-first, technology-agnostic approach for providing the headless building blocks for an overarching technology solution.

SaaS Core stores content as pure data, absent of presentation, allowing teams to readily reuse content across multiple digital channels using their favoured front end frameworks.

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The SaaS Core architecture consists of five key components:

• CMS Platform – The Content Management System that sits at the heart of the solution.

• Optimizely Identity – Handles secure authentication and user management for the UI.

• Optimizely Graph – Rapid and efficient content delivery to your frontend of choice using the GraphQL standard.

• REST API – For managing resources in the CMS programmatically.

• Visual Builder – A new visual experience builder is an elegant, drag and drop intuitive editing interface that puts the power in the hands of content creators, including on-page editing and previews.

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Read the full article here to learn more.

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